Project Strategy & Planning
Savvy developers know that planning for any project requires a big-picture view – an understanding of how a specific project will fit into its surroundings and a long-term plan. We can provide strategic and tactical advice – either individually or as part of a project team – that can help to keep a real estate plan on track and best exploit market opportunities. This work is critical as the macro economy moves through a period of significant turmoil.
Our resort-based clients seek us out for real estate planning, financial analyses and the creation of development strategies. Project assignments range from conceptual, long term plans to site specific assessments for market and project specification. We constantly track resort development trends throughout North America – with a focus on mountain resorts. Services include:
BACKGROUND MARKET FINDINGS
PROJECT ADVISING AND MANAGEMENT
Featured Project Strategy & Planning Work
Taos Ski Valley - Taos, New Mexico
We’ve worked with the new ownership of this legendary resort over the past nine years. Starting with an assessment of development potential of a small land holding we quickly moved toward a broader look of the resort, both from facility and development perspectives. As our client’s interest increased we were deeply involved in acquisition negotiations and, since the purchase, have advised on master planning, real estate strategy, personnel and hospitality. Taos has moved forward with a new chairlift and major new hotel and has significantly increased its profile in the mountain resort market.
Steamboat Resort – Steamboat Springs, Colorado
Intrawest launched a base area planning process with the goal of better utilizing a key opportunity – working with a planning team, we conducted both broad and focused assessments of the real estate market, including direct/survey research among Steamboat skiers. Our recommendations focused on several key real estate products that can tap into areas of demand and marketing approaches that will produce pricing more in line with the resort’s regional competition.
Winter Park Resort – Winter Park, Colorado
Winter Park is a major ski destination for day visitors out of the Denver market, yet the resort’s ‘village’ has not taken hold, as it lacks a sense of place and has not driven new real estate. Working with a multi-disciplinary team, we undertook a village master plan with the intent of identifying real estate products that would both connect with the market and contribute to village life. Our research included both local and regional competition and included direct/survey research of the resort’s visitor base.
Kearsarge Brook – Cranmore Mt. Resort, N. Conway, NH
In an uncertain market, Mt. Cranmore’s owners were hesitant to proceed with a base area condominium project that is to serve as the first phase of a small base village. They asked us to both reaffirm the project market and to advise on their approach to marketing and sales. Drawing on our knowledge of the regional market and targeted area research, we recommended an alternate marketing approach and policy regarding buyer amenities.
Putnam Block - Downtown – Bennington, Vermont
We’ve provided analysis and recommendations through several stages of this critical, ongoing downtown project. Working with a multi-disciplinary team, we analyzed area economics and markets to focus on plan elements that are suitable for rehabilitation of existing, historic buildings as well as use of vacant parcels. Working with an action plan that includes commercial, office and residential components, we’ve worked with the developer to fine-tune the project and to provide market analyses and financial documentation to support project financing solicitations.
South Burlington City Center – South Burlington, Vermont
The City of South Burlington is engaged in a comprehensive planning and development effort to create a city center area for the community. We’ve been involved in several stages of the this process; Our work included market analysis to identify the appropriate mix of uses for the property, including residential, retail, service, office and institutional. We’ve also worked with the city to project the potential rate of development and have provided market documentation associated with financing of individual development projects.